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The online food delivery market is experiencing significant growth in Canada. The Edmonton Journal reports that it’s estimated that consumer spending on prepared foods ordered through a computer or smartphone is worth $1.5 billion in Canada, and in the U.S. it’s estimated to grow to $76 billion by 2022.
In such a lucrative market, it’s crucial for businesses to deliver on quality to help them stand out from the competition. Restaurants need to make sure that the items consumers receive at home have the same high quality as those served in their dining rooms, which comes down to the right packaging.
Here's what the right food packaging should deliver:
- Maintain food temperature.
Food temperature is just as important as food flavour. Prevent food from getting cold by choosing a container that fits the food properly and isn’t too big.
- Preserve food integrity.
It’s important that packaging is proportional to the food being prepared. A container that’s too big can make a bad impression and make it seem like portion sizes are shrinking. Also, be sure to consider the value of the food when choosing a container. For example, an expensive steak should be packaged in a high-end container.
- Prevent leaking or spilling.
Make sure to use a snap tight, leak resistant lid for foods like soups and chili. Some foods can utilize portion cups for liquids, which makes the packaging options a little more flexible.
- Keep foods crisp and not soggy.
Use containers with ventilation to allow condensation to escape, which helps prevent wilting and sogginess.
- Put sauce on the side.
Reduce the risk of a delivery mess by putting sauces and dressings in their own containers. This leads to a nicer food presentation and helps prevent foods from getting soggy during delivery.
- Label containers.
Label each package with the food it contains to make it easier for customers to sort through their delivery. It will also help with ensuring order accuracy.
Choosing the right packaging for online food delivery makes a huge difference in ensuring that customers have a good experience and receive a high-quality meal.
Check out this guide to make sure that you’ve got the right food packaging for delivery.